AdWords is Google’s online advertising program that acts as a matchmaking service between businesses and customers. AdWords ads are displayed along with search results when someone searches Google using one of your keywords. That way, you’ll be advertising to an audience that’s already interested in your business.
No matter your budget, you’ll only pay when people click your ads, and there’s no minimum monthly charge with AdWords. Ad performance tracking reports are built right into your account, so you can tell what’s working and what needs improving.
Google Places offers an easy way to establish and maintain an online presence even if you don’t have a website. It allows business owners to add a brand new listing to Google’s local database, or to edit their existing listing that appears for free when potential customers search for them on Google.com or Google Maps.
By ensuring that basic information – like your business name, location, hours of operation and phone number – is up-to-date, customers can quickly and easily find you online. And with the option to provide additional details – such as photos, videos and coupons – business owners can stand out on the map to attract more customers. You can also edit and check your info at any time to discover how many people have seen and clicked on your free listing.
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Posted: August 25th, 2010 under Google, Google Adwords, Google Places, Google Search.
Tags: Google Adwords, Google Places, How to promote business with Google Tools