GWT Blog – GlobalWorldTech

How do these articles appear – Google gather these articles by
1) Crawling,
2) Grouping and
3) Ranking them

1) Crawling:

• Discover crawls – Google bot visits your URL more than once, so that it can show you updated content.
• News site maps – What are the benefits of submitting a news sitemap?
  It provides greater control over which of your articles appear on google news. Furthermore, it allows specification of meta information for each individual articles -
  a) Publication date
  b) Keywords
• Robots.txt file – Robot.txt file will help you with -
  Which article you want Google bots to crawl or which document you want to exclude from crawling.

2) Grouping – Grouping is done according to:

• Individual article content
• By region

3) Ranking – Google rank stories by Aggregate Editorial Interest

• Story Ranking – how important do editors think the story is?
  A small story has a small effect on publishing activity, whereas A big story causes rapid, independent, publishing activity worldwide.
• Article Ranking -
  a) Fresh and New – Recent, substantial, original and focused on the topic
  b) Duplicate and Novelty Detection – Credit to Original and Novel content
  c) Local and Personal Relevancy – Weighted by section and story and more credit to local sources
  d) Trusted Sources – Boosts for trusted sources for each edition and section via various signals

Best Practices for better results for News Search-

• Unique, permanent URL with atleast 3digits – if you dont have 3 digits in your news URL then best is to submit to news sitemap
• Dont breakup article body
• Put dates between Title and the body
• Titles Matter – Good HTML as well as article title
• Separate original content from press releases
• Publish Informative and Unique content

Posted: September 7th, 2009 under crawling, Google news, google ranking.